Attract, protect, inform, collect—good packaging is synonymous with multitasking. Creating these ultimate all-rounders calls for a deep understanding of the good, the market, the customer, the environment, the flow of trade—no easy task. Each year, the Pentawards spotlight the ingenious masterminds behind these complex containers and grant their coveted trophies to the cleverest and most innovative designs in the field.
This latest edition of The Package Design Book rounds up the winning designs from the 2017–2018 competitions. With introductory essays, product descriptions, and plenty of images, this book features more than 400 winners from over 40 countries across five main categories—beverages, food, body, luxury, and other markets—and no fewer than 57 subcategories. The result is an authoritative survey of the best of the best, and a rich celebration of packaging as a kaleidoscopic art form.
Pentawards is the first and only worldwide competition dedicated to packaging design in all its forms, and is open to anyone associated with its creation or marketing. Aside from prize-giving, Pentawards’ mission is the worldwide promotion of packaging design among companies, media, economic and political authorities, and the general public.